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The business simulation

[!] HEUREKA – the living company

Entrepreneurial thinking, economic behaviour - The core competence for every organisation

Heureka Planspiel Unternehmerisches Denken und Handeln

Why HEUREKA - Business Simulation Games?

HEUREKA – the living company is a proven haptic business simulation that clearly visualises the key elements of business success factors for everyone involved. Heureka helps participants understand how a business generates revenue in the most productive way, communicates key success factors, identifies key performance indicators and demonstrates the significant impact of each person's role in the success of the business, regardless of their position.

 

This business simulation shows the "Big Picture" of an organisation, as well as central key factors, thereby promoting an understanding of how participants can contribute to both the financial and operational success of their organisation. By fostering motivation, alignment and communication, HEUREKA helps to break down the "silos" within the company, promote collaboration across departmental boundaries and build a more cohesive and financially competent organisational culture.


An investment that is guaranteed to pay off.

Do you want to promote entrepreneurial thinking and behaviour in your employees?

Eine Gruppe von Menschen sitzt in einem Konferenzraum um einen Tisch herum und diskutiert. Im Hintergrund arbeiten mehrere andere Gruppen an Tischen. Auf dem Tisch liegen verstreut Wasserflaschen und Papiere.
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What our customers say

Promoting entrepreneurial thinking and action is a goal in organisations in every sector.

With the different versions of this entrepreneurial business game, we have already had the pleasure of supporting over 20,000 participants on the way from employee to co-entrepreneur .

Your benefit

Your Simulation

Entrepreneurial thinking + economic behaviour

The tools your employees need to proactively recognise opportunities and act efficiently

Operational decision-making

Participants learn to make well-founded and strategic decisions that have an impact on various areas of the company.

Understanding stakeholders and their interaction

An overview of the cost structure is crucial in the business game: but only with the right employees and good customer relationships can you achieve success in the business game.

Increasing financial understanding

Employees develop a better understanding of financial concepts and their impact on the company.

Promotion of teamwork

The participants develop a common understanding of financial terminology and use the new language together.

½ day, 1 day, 2 days

Large and small groups

Managers - trainees - employees

Presence, hybrid, online

Versions

Trade - Services - Production - Insurance - Education - Trainees

German/English

Only when people know and understand the BIG PICTURE ,

can they contribute their own contribution to the company's success .

The business management game for your needs

Events & Entertainment

Turn yourteamevent into an unforgettable experience. Taking part instead of just listening is the motto.

Managers / Talents

Leadership begins with leading by example. Only those who understand the "big picture" themselves can provide guidance and set an example for others.

Employee-Training

With each other instead of against each other. Easy to say when you're not in the thick of it? These business simulations can open up new perspectives for your team.

Trainees

Business games offer trainees practical experience, promote teamwork, decision-making, problem-solving and prepare them for real-life business scenarios.

Versions - [!] HEUREKA

[!] Heureka –   Retail

[!] Heureka – Production

[!] Heureka – Service

[!] Heureka – Insurance

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[!] Heureka – GoBusiness (Schools, Higher education)

Business management games against operational blindness

Imagine a working world in which experimentation happens without risk. Is that not possible? Of course it is. It's completely normal in simulations at NASA and other professions.

Unfortunately, this opportunity is not available in normal office life. Deliberately organise a business management game to get your employees to think and rethink. The advantage is quite clear: new perspectives create new opportunities and, above all, you can prevent operational blindness from becoming a widespread disease.

Leadership Lift Off Planspiel 2
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Frequently asked questions about our business simulation

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Was ist "Heureka - The Living Company"?

"Heureka - The Living Company" is an entrepreneurial business game developed to provide participants with realistic insights into the leadership and management of a company. It simulates the challenges and decision-making processes in a dynamic business environment.

 

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How does the simulation game work?

Participants take on the role of managers in a business simulation company and make decisions in areas such as marketing, finance, production and HR management. These decisions and effective communication between the teams influence the success of the company in the game. Learning Business by Doing Business

 

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Who can take part in the business game "Heureka - The Living Company"?

The management game is aimed at employees at all levels. The different versions of the business game can be used to organise business game days for trainees, new starters, key employees and managers. A focus on entrepreneurial thinking and strategic orientation are topics that bring incredible added value for the participants and their company in every phase.

 

 

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What are the objectives of the simulation game?

"Heureka - The Living Company" aims to help participants understand the context and impact of business decisions, promote strategic thinking and strengthen teamwork. It helps to develop entrepreneurial skills in a risk-free environment.

 

 

 

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How long does the simulation last?

The duration of the business game can vary depending on your requirements. In the one-day version, the relationships between the stakeholders of a company can be experienced. In the two-day version, the effects of strategic decisions in the management game companies are often made visible. Your needs - your business game. Get in touch with us and find the business game solution that suits you best!

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Why should I decide in favour of an entrepreneurial business game?

A business game is an effective method for strengthening entrepreneurial thinking and behaviour in companies for several important reasons:

  1. Praktische AnwendungBusiness games enable participants to apply theoretical knowledge in a realistic context. They provide a simulated, risk-free environment in which participants can make strategic decisions and see their immediate impact.
  2. Interactive learning methodUnlike traditional learning methods such as lectures or books, business games promote active learning. The participants are directly involved in the process, which significantly increases understanding and retention.
  3. Promoting teamwork and communicationIn many business games, participants work together in teams to achieve common goals. This promotes teamwork, improves communication skills and helps participants to better understand their roles within an organisation.
  4. Development of problem-solving skillsBusiness games : Business games present participants with complex, multi-dimensional problems that require creative and strategic solutions. This helps to sharpen critical thinking and problem-solving skills.
  5. Increase in strategic thinkingBy simulating market dynamics and competitive conditions, participants have to think long-term and make strategic decisions. This promotes a better understanding of business strategies and market analyses.
  6. Experience without riskIn a business game, mistakes can be made without having real consequences. This allows participants to learn from their mistakes and adapt their strategies, which would often be costly in the real business world.
  7. Adaptation to changesBusiness games can include scenarios that simulate sudden market changes or unexpected events. This helps participants to develop flexibility and adaptability - important skills in today's dynamic business world.
  8. Improving the decision-making processBy experiencing making decisions under more uncertain conditions, participants can learn how to make clear and informed decisions under pressure.
  9. Increasing motivation and commitmentThe playful nature of simulation games can increase the motivation and commitment of the participants, which leads to a more intensive learning experience.

To summarise, business games offer a dynamic and interactive way to teach and develop entrepreneurial skills. They provide a comprehensive learning environment that combines theory and practice and helps participants to better prepare for the challenges of the real business world.

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What is a business game?

A business game is a learning method that simulates real-life situations to give participants practical experience and insights into various scenarios. In the context of the entrepreneurial business game "Heureka - The Living Company", it is an interactive and simulation-based game that was developed to enable participants to experience entrepreneurial contexts.

Merkmale von "Eureka - The Living Company":

  1. Business simulationHeureka - The Living Company simulates the leadership and management of a company in a competitive market. Participants take on roles such as CEO, marketing director or finance director and make strategic decisions that influence the success of the virtual company.
  2. Role-based learningEach participant or team takes on specific roles within the organisation. These roles help the participants to understand different perspectives and how different departments in a company work together.
  3. Decision-making and strategyThe game requires participants to make decisions in areas such as product development, marketing, finance, HR management and logistics. These decisions have a direct impact on the company's results, such as market share, profitability and growth.
  4. Feedback and analysis: Nach jeder Runde des Spiels erhalten die Teilnehmer detailliertes Feedback zu ihren Entscheidungen und deren Auswirkungen. Dies ermöglicht eine Reflexion und Analyse der Strategien und verbessert das Verständnis für betriebswirtschaftliche Zusammenhänge.
  5. Learning objectivesThe business game aims to promote entrepreneurial skills such as analytical thinking, problem-solving skills, teamwork and communication skills. It provides a hands-on learning environment in which participants can experiment without risk.

"Heureka - The Living Company" is therefore a comprehensive tool for training and further education in business management topics. It enables participants to experience the complexity and dynamics of company management, develop strategic skills and improve their decision-making processes.